Date: 12 - 13 March 2008

Commercial deployment of Mobile TV around the world is now a reality. Trials have given way to live customer services and the market is manoeuvring to make the most of opportunities as they arise. But the paradox of this market environment is that ROI from Mobile TV is still, for the most part, a minimal aspect of the balance sheet for operators and broadcasters alike. MVNOs providing mobile TV continue to perish, a sustainable business model is yet to be defined. Consumer expectancy of mobile TV services as part of any mobile package and programming delivery is, however, at its highest point ever.

Mark Watkins, Director Sales and Business Development, will be a panellist on March 12.

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